WebAR runs augmented reality in a mobile browser from a link or QR code, while app-based AR requires users to download an app. WebAR wins on reach and convenience; native apps offer more advanced features and performance. For most marketing and eCommerce use cases, WebAR is the better starting point.
1WebAR Strengths
- No download required
- Works from links, QR codes, ads and product pages
- Faster to launch and update
- Ideal for campaigns, packaging and eCommerce
2App-Based AR Strengths
- More advanced tracking and features
- Better performance for complex scenes
- Offline use and device integrations
- Suits training, field service and repeated use
3Choosing the Right Approach
Choose WebAR when you need maximum reach with minimal friction, such as letting shoppers view products in their room. Choose an app when users will return frequently or need advanced functionality, such as industrial training or maintenance guidance.
4Cost Considerations
WebAR projects are typically faster and less expensive to launch. Apps require development for iOS and Android, app store management and ongoing updates.
Frequently Asked Questions
Does WebAR work on all phones?
Most modern iOS and Android phones support WebAR in their default browsers, though features vary.
Is WebAR good for eCommerce?
Yes. It lets shoppers view products in their space directly from a product page, without downloading an app.
When is an AR app worth it?
When users need repeated, advanced or offline AR experiences, such as training or technical support.
Can the same 3D models be used for both?
Yes, optimised 3D models can be reused across WebAR, apps and 3D viewers.
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