Google Search Console is a free tool that shows how Google sees your website: which searches you appear for, how many clicks you get, which pages are indexed, and what problems need fixing. It is the most important SEO tool for any business, and most of its value is in a handful of reports.
1Set Up and Verify
Add a Domain property for full coverage of all subdomains and protocols, and verify via DNS with your domain provider. Then submit your XML sitemap under Sitemaps.
2Read the Performance Report
The Performance report shows clicks, impressions, average CTR and average position by query, page, country and device. Filter by page to see what each page ranks for, and by country to see performance in India, Australia or Europe.
3Find Quick Wins
- Queries in positions 5–20 with high impressions: improve those pages
- Pages with high impressions but low CTR: rewrite titles and descriptions
- Queries you rank for but have no dedicated page: create one
- Pages losing clicks over time: refresh content
4Fix Indexing Problems
The Page indexing report shows why pages are not indexed: noindex tags, duplicates, redirects, 404s or ‘crawled, currently not indexed’. Use URL Inspection to test individual pages and request indexing after fixes.
5Monitor Experience and Security
Check Core Web Vitals, HTTPS and any manual actions or security issues regularly. Set up email alerts so you hear about problems quickly.
Frequently Asked Questions
Is Google Search Console free?
Yes, it is a free tool from Google for website owners.
What is the difference between Search Console and Google Analytics?
Search Console shows how your site performs in Google Search before the click; Analytics shows what visitors do after they arrive.
Why are some pages not indexed?
Common reasons include duplicate content, noindex tags, low quality or Google not yet crawling them. The indexing report explains each case.
How far back does Search Console data go?
The Performance report shows up to 16 months of data.
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